Search Engine Optimization Specialist

Company Description MMM INFOTECH is a growing technology and digital services company focused on helping clients strengthen their online presence and business performance. The organization values data-driven decision-making, continuous learning, and collaborative problem-solving. Team members work closely with clients from various industries, providing practical solutions tailored to their goals. MMM INFOTECH offers opportunities to contribute to real-world projects, develop specialized skills, and grow within a supportive, professional environment.
Role Description The Search Engine Optimization Specialist will be responsible for improving organic search visibility and driving qualified traffic to client websites. This is a full-time, on-site role based in Coimbatore. Day-to-day tasks include conducting keyword research, performing SEO audits, implementing on-page SEO optimizations, and managing link-building activities in line with best practices. The specialist will analyze performance using web analytics tools, prepare regular reports, and collaborate with content, design, and development teams to ensure SEO requirements are integrated into all digital initiatives. The role also involves staying current with search engine algorithm updates and industry trends, and recommending strategies to enhance rankings and user engagement.
Qualifications

Candidates should possess strong skills in keyword research and on-page SEO.
Candidates should possess practical experience in conducting SEO audits and identifying technical and content-related issues.
Candidates should possess capabilities in link building and managing ethical, high-quality backlinks.
Candidates should possess proficiency in web analytics, including monitoring traffic, rankings, and conversions.
Candidates should possess familiarity with common SEO tools (e.g., Google Search Console, Google Analytics, and leading SEO platforms).
Candidates should possess strong analytical thinking, attention to detail, and the ability to interpret data into actionable insights.
Candidates should possess effective communication and collaboration skills to work with cross-functional teams.
Relevant education in marketing, IT, communications, or a related field, or equivalent practical experience, is beneficial.
Experience with basic HTML/CSS, content optimization, and local SEO will be an added advantage.