Business Development Executive

Job Type: Full-time, Hybrid
Location: Nagercoil, Tamil Nadu
Job Summary

We are a design and technology company, looking for a proactive and results-driven Business Development Executive to drive business growth, particularly through the promotion and sales of our SaaS products, software solutions, and technology services.

The candidate will be responsible for identifying new business opportunities, generating and nurturing leads, developing sales strategies, acquiring clients, and expanding our presence in domestic and international markets. The role requires a combination of sales expertise, digital marketing knowledge, market research, and an understanding of technology-driven products and solutions.

Key Responsibilities

1. SaaS Product Sales and Business Development
· Identify and develop new business opportunities for Stedaxis's SaaS products, software solutions, and technology services.
· Drive customer acquisition by identifying target markets, reaching potential clients, and converting leads into paying customers.
· Develop and execute sales strategies to promote SaaS subscriptions, product demos, and long-term customer relationships.
· Understand client requirements and present suitable software products and technology solutions.
· Build and maintain a strong sales pipeline across domestic and international markets.
· Explore partnership, reseller, and channel sales opportunities to expand market reach.

2. Lead Generation and Digital Marketing
· Plan and execute targeted lead generation campaigns through email marketing, LinkedIn, digital platforms, and other relevant channels.
· Identify and engage prospective customers through outbound sales, networking, and online research.
· Manage email marketing campaigns and automated follow-ups to nurture leads and improve conversion rates.
· Use CRM tools to track leads, manage customer interactions, monitor sales activities, and maintain an organised sales pipeline.
· Collaborate with the marketing team to develop campaigns that support SaaS product visibility and customer acquisition.
3. Market Research and Strategic Planning
· Conduct market research to identify potential customers, emerging trends, competitors, and new market opportunities.
· Analyse competitor offerings, SaaS pricing models, subscription plans, and market positioning.
· Develop and implement business development strategies aligned with company goals and revenue targets.
· Identify opportunities to expand SaaS products and services into new industries and geographical markets.
· Monitor marketing and sales performance and refine strategies based on results.
4. Product and Customer Engagement
· Coordinate product demonstrations, presentations, and client meetings to showcase SaaS products and software solutions.
· Gather customer feedback and communicate product requirements and market insights to the product development team.
· Support product launches, feature promotions, and go-to-market strategies.
· Identify opportunities for upselling, cross-selling, subscription renewals, and long-term customer engagement.
· Work closely with technical teams to ensure clear communication of product capabilities and customer requirements.
5. Content Development and Communication
· Create compelling business and marketing content, including sales emails, product descriptions, newsletters, LinkedIn posts, and website blogs.
· Develop product-focused presentations, proposals, and sales collateral.
· Collaborate with designers and technical teams to create engaging product visuals, infographics, and promotional videos.
· Communicate the value proposition and business benefits of SaaS products effectively to prospective clients.
6. Sales Performance and Reporting
· Set and work towards business development targets, lead generation goals, and revenue objectives.
· Track key performance indicators such as lead conversion, customer acquisition, sales pipeline, and recurring revenue.
· Prepare and present regular reports on sales activities, campaign performance, and business development progress.
· Analyse performance data and recommend improvements to enhance sales effectiveness and business growth.

Required Skills:

EDUCATION

· Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
· A Master's degree in Business Administration or Marketing is an added advantage.
Experience
· 2–3 years of experience in business development, B2B sales, SaaS sales, digital marketing, or technology product marketing.
· Experience in lead generation, client acquisition, and managing sales pipelines is preferred.
· Exposure to international business development is an advantage.

Technical Skills:
· Familiarity with SaaS business models, subscription-based products, and software solutions.
· Proficiency in CRM tools, email marketing platforms, lead generation tools, and sales analytics.
· Knowledge of digital marketing, LinkedIn outreach, and automated sales workflows.
· Ability to understand and present software products and technology solutions to clients.

Communication and Interpersonal Skills
· Excellent verbal and written communication skills.
· Strong presentation, negotiation, and client relationship management abilities.
· Confidence in conducting online meetings, product demonstrations, and business discussions with domestic and international clients.

Analytical and Strategic Skills
· Strong market research, analytical, and problem-solving abilities.
· Ability to identify business opportunities and develop data-driven sales strategies.
· Target-oriented approach with strong organisational and time management skills.
Industry Knowledge
· Knowledge of SaaS products, software development, AI, machine learning, electronics, or emerging technologies is highly desirable.

Work Arrangement
This is a on-site/ hybrid role based in Nagercoil. The candidate may work remotely as per the agreed work arrangement but must be present at our Nagercoil office whenever required for team meetings, client discussions, training, reviews, and other official activities.