Sales Officer

A Sales Officer in an FMCG (Fast-Moving Consumer Goods) company is responsible for achieving sales targets, managing distributors, developing market coverage, and ensuring product availability at retail outlets.
Key Responsibilities
Sales Target Achievement: Achieve monthly and annual sales targets for the assigned territory.
Distributor Management: Manage distributors, monitor stock availability, and maintain good business relationships.
Retailer Visits: Visit retail shops daily to take orders, check stock, and improve product visibility.
Market Development: Expand distribution by adding new retailers and increasing market coverage.
Primary & Secondary Sales: Drive primary sales (company to distributor) and secondary sales (distributor to retailer).
Product Availability: Ensure products are available at retail outlets without stock-outs.
Merchandising: Maintain product displays, shelf visibility, branding, and promotional activities.
Competitor Analysis: Monitor competitor products, pricing, schemes, and market activities.
Collection & Outstanding: Follow up on distributor payments and outstanding amounts as per company policy.