Digital Marketing Executive

Company Description rohil is a growing organization focused on delivering effective, customer-centric solutions in its chosen markets. The company values innovation, data-driven decision making, and strong relationships with clients and partners. Team members are encouraged to contribute ideas, take ownership of projects, and collaborate across functions to achieve shared goals. Joining rohil offers opportunities to develop professional skills, work in a supportive environment, and play an active role in the company’s growth.
Role Description This is a full-time, on-site Digital Marketing Executive role based in Virudhunagar. The Digital Marketing Executive will plan and execute online marketing campaigns across various channels, including social media, search, and content platforms. The role involves managing social media accounts, creating and updating web content, monitoring campaign performance using web analytics tools, and optimizing strategies based on data insights. The Digital Marketing Executive will collaborate with internal teams to align marketing messaging with business objectives, support lead generation activities, and maintain brand consistency. The position also requires regular reporting on key performance metrics and staying informed about industry trends and best practices.
Qualifications
Strong foundation in Marketing, with the ability to plan and execute campaigns that support business goals.
Effective Communication skills, including clear written and verbal communication for internal and external audiences.
Hands-on experience in Social Media Marketing, including content creation, scheduling, and community engagement.
Proficiency in Web Content Writing, with the ability to create concise, engaging, and SEO-aware content.
Practical knowledge of Web Analytics tools to track performance, interpret data, and guide optimization efforts.
Basic understanding of SEO/SEM, email marketing, and digital advertising platforms is beneficial.
Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in a digital marketing role or internship is an advantage.