Marketing Manager

Company Description Sri Ganga Vilas – Sweets, Snacks & Cakes is a growing food and confectionery brand based in Tiruppur, known for offering a wide range of traditional sweets, savory snacks, and freshly baked cakes. The business focuses on quality ingredients, consistent taste, and friendly customer service to build long-term relationships with its guests. Sri Ganga Vilas serves both walk-in customers and bulk orders for celebrations and special occasions. The company aims to strengthen its local presence and expand its reach through modern marketing and branding initiatives.
Role Description The Marketing Manager role at Sri Ganga Vilas – Sweets, Snacks & Cakes is a full-time, on-site position based in Tiruppur. The Marketing Manager is responsible for planning and executing marketing strategies that increase brand awareness, footfall, and sales across sweets, snacks, and cake offerings. Day-to-day tasks include developing promotional campaigns, managing local advertising (print, digital, and outdoor), coordinating social media content, and tracking the performance of marketing activities. The role involves working closely with store management and production teams to plan seasonal offers, festival campaigns, and product launches, while ensuring consistent branding and messaging. The Marketing Manager will also engage with customers and local partners to gather feedback, identify opportunities, and support community-based marketing initiatives.
Qualifications

Proven experience in marketing or brand management, preferably in food, retail, or FMCG environments.
Strong skills in planning and executing marketing campaigns, including local promotions and digital initiatives.
Ability to analyze sales and customer data to assess campaign performance and suggest improvements.
Excellent communication and interpersonal skills to collaborate with internal teams and external vendors.
Comfort with social media platforms and basic digital marketing practices for local audience engagement.
Strong organizational and time-management abilities to handle multiple campaigns and deadlines.
Bachelor’s degree in Marketing, Business, or a related field is preferred; relevant experience may substitute.
Fluency in English and local languages (such as Tamil) would be beneficial for customer and vendor interaction.
Willingness to work on-site in Tiruppur and be present during peak business hours, including weekends and festive seasons as needed.